welcome to incu stories

Our Staff, Friends & Partners

Lana Launay: Light Work Arrow right icon
Friends & partners

Lana Launay: Light Work

Lana Launay is a dedicated maker. Her signature lighting designs act as functional artworks – shades made from washi papers, wood pulp ribbon and raffia stand against hand-carved timber bases wi...
mpfen founder: Sigurd Bank Arrow right icon
Friends & partners

mpfen founder: Sigurd Bank

Known for its timeless sensibility, mfpen has become a much loved favourite at Incu. This season, we are excited to partner with the brand on a capsule of exclusive shirting and shorts, created ...
Total Immersion: In Conversation With Bailey Meredith & Freya Berwick Arrow right icon
Friends & partners

Total Immersion: In Conversation With Bailey Meredith & Freya Berwick

Bathing is a universal practice, but the nuances of ritual and routine comes down to the individual. To celebrate the launch of an exclusive holiday gifting towel from Baina x Incu, we sat down ...
Low Classic: A Natural Fit Arrow right icon
Friends & partners

Low Classic: A Natural Fit

Low Classic co-founders Jinsun Park and Myoungsin Lee champion creative director Saeyeon Kim’s fresh perspective at the K-fashion favourite.
Behind the Scenes at A.P.C. Arrow right icon
Friends & partners

Behind the Scenes at A.P.C.

A.P.C. was one of the first brands to join the Incu family during the early days of our stores. Nearly two decades later, the partnership has only strengthened — culminating in a collaboration t...
Culture and Creative Spaces
with Briony Wright Arrow right icon
Friends & partners

Culture and Creative Spaces
with Briony Wright

Briony is an icon of Melbourne’s publishing scene with a Rolodex like nobody else in the country. As one of our earliest mentors to homeroom, we knew we had to sit down with Briony to pick her b...
Veilance: Inspiration from Environments with Claire Ellis Arrow right icon
Friends & partners

Veilance: Inspiration from Environments with Claire Ellis

This season, Incu is proud to introduce VEILANCE to its brand mix. Founded by Arc'teryx in 2009, VEILANCE is known for its mission to explore the horizon of style and innovation. VEILANCE takes ins...
Toteme SS25 Pop-Up: Modern Curation with Zara Wong Arrow right icon
Friends & partners

Toteme SS25 Pop-Up: Modern Curation with Zara Wong

If you know Zara Wong, you know she has great taste. A writer and editor, content consultant and founder of the Substack — Screenshot This, Zara has a particular way when it comes to curating cultu...
Needles Exclusive: Culture and Community with Studio MIMU Founders Mike & Muriel Arrow right icon
Friends & partners

Needles Exclusive: Culture and Community with Studio MIMU Founders Mike & Muriel

Mike Souvanthanlisith and Muriel Ann Ricafrente – the duo behind Sydney-based experimental design practice Studio MIMU – are unique voices in Australia’s creative landscape. 

@Incu_clothing