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About Incu

Established in 2002 by twin brothers Brian and Vincent Wu, Incu evolved as many great things do — from a set of simple but steadfast ideas. Inspired by their love of travel, international designers and emerging Australian brands the brothers set about fusing these into a retail concept that would be at once innovative, personable and unique.

Brian and Vincent Wu

Over 15 years later Incu has flourished into a multifaceted fashion and lifestyle business operating across retail, wholesale, production and logistics. Supported by a diverse and united community of customers, staff and brand partners, Incu works with a cohesive end-to-end business model unique to the Australian market.
Today Incu owns and operates twelve retail stores located across Sydney, Melbourne and the Gold Coast as well as a successful online business servicing customers worldwide.

In 2014 Incu announced a retail partnership with French designer label A.P.C. and shortly after launched the brands first Australian store in Melbourne. The following year saw the highly anticipated opening of a second A.P.C. store in Sydney’s Surry Hills precinct.

In 2015 Incu also built on its existing wholesale relationship with New York based label Saturday’s NYC to open the brands first Australian store in Bondi Beach.

The Incu studio designs and produces in house label - Incu Collection. The brand launched in February 2018, and is set for steady wholesale growth in premium boutiques and department stores throughout Australia and New Zealand both in retail and e-commerce.

Now a firm fixture in the Australian retail landscape, Incu has established itself as an innovative and connected industry leader while still maintaining the down-to-earth, inclusive culture the business was built upon.