About Incu

Established in 2002 by twin brothers Brian and Vincent Wu, Incu evolved as many great things do — from a set of simple but steadfast ideas. Inspired by their love of travel, international designers and emerging Australian brands the brothers set about fusing these into a retail concept that would be at once innovative, personable and unique.

Fast forward to today and Incu has flourished into a multifaceted fashion and lifestyle business at the forefront of Australian retail.

Supported by a diverse and united community of customers, staff and brand partners, Incu works with more than 200 of the world's most innovative and established designers, servicing customers online and across thirteen retail stores (including three rag & bone and one A.P.C. store) in Sydney, Melbourne and the Gold Coast.

In 2018, Incu was born – an in-house label delivering monthly drops exclusive to Incu and their first eponymous ready-to-wear collection for men and women.

Now a firm fixture in the Australian retail landscape, Incu continues to create an innovative, community-driven and unique experience while still maintaining the down-to-earth, inclusive culture the business was built upon.