This season, we're exploring the art of conversation. From whispering a secret with a friend to passionately debating the meaning of life, we're staying curious and open to different points of view...

Introducing the Nike Air Max DN. Designed to give a brand new sensation using cutting-edge dual chamber Dynamic Air, the next generation of Air Max enhances the everyday, allowing you to feel the u...

2023 has been the year of dressing up for no reason at all so we're ready to go all out for the festive season! Discover the Occasion Wear Edit. 

In a global-first partnership, the cult favourite brand will be popping up at Incu allowing customers to shop in person in Australia for the first time.

This season we are celebrating human connections and the time it takes to build genuine relationships.

Introducing our largest store yet, the new Incu QV Melbourne⁠. Combining both Women's & Men's collections alongside a dedicated homewares space. 

To celebrate the highly anticipated release of the Salomon x Sandy Liang collaboration at Incu, we had the pleasure of interviewing—and shooting—Mercedes Rigby, a fashion stylist and consultant bas...

We invited ten individuals to join us and Kenzan Stories in an Ikebana master class. A moment to contemplate the theme of balance, and to find inspiration in the harmonious simplicity of achieving it.

Balance is a concept that we all strive to achieve in our lives, but it can mean different things to different people. We caught up with five creatives on what balance means to each of them....