Incu Collection Summer 2025

This season, we’re exploring how optimism appears in our everyday – carrying us through routines, challenges and moments of reflection. It shapes the conversations we share and the thoughts we keep to ourselves, moving with us between dreams and uncertainty, with the quiet assurance that everything will work out.

EXPLORE THE COLLECTION

Photography TIM ASHTON

Creative Direction LUKE DAVIE

Creative Production KARLIE BUTSON

Styling CIARA MANION

Hair & Make Up MOLLY WARKENTIN

Cast JACKIE PETTITT, TANAWHAT SEETHIANG, SONNY SEETHIANG, BETH CHALKER, STEPHAN MILLION, NANDY NICODEME & SOL HASHIMOTO