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Gentle Monster

Cult South Korean eyewear brand, Gentle Monster crafts sleek sunglasses and fashion-forward optical styles. The sculptural silhouettes are made with quality metal and acetate frames, and come complete with signature flat lenses and coloured tints. Look out for collabs with artists, fashion designers and DJs for the pieces on everyone’s wish-lists.

Men Gentle Monster — 10 Items
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Gentle Monster

Solo 01 Sunglasses

$375
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Gentle Monster

x Diplo Lone Wolf Sunglasses

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$525
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Gentle Monster

x Diplo Lone Wolf Sunglasses

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$525
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Gentle Monster

SOLO T1 Sunglasses

$375
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Gentle Monster

DAY 01 Sunglasses

$345
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Gentle Monster

HER BC1 Sunglasses

$390
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Gentle Monster

HEY 01 Sunglasses

$345
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Gentle Monster

MAMABU 01 Sunglasses

$390
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Gentle Monster

HEY T1 Sunglasses

$345
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Gentle Monster

KALO 032(N) Sunglasses

$480
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Gentle Monster delivers a cult collection of sunglasses, focusing on timeless design and impeccable engineering to create each and every frame. Based in Seoul, South Korea, the label has staked its claim in the eyewear market through must-have silhouettes and of-the-moment collaborations. Founded by Hankook Kim in 2011, the brand operates stores across the globe and is stocked at some of the world’s most lauded luxury shopping locales. Here at Incu, we bring you the very best of the brand, from signature oversized frames to future-cool styles. Don’t miss out on cult styles back-in-stock, as well as hyped collabs and new drops from the brand.

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Premium materials are at the core of the brand's approach to design. High quality metals, durable acetate and UV protected lenses are found throughout the collection. Contrasting colours, engraved branding and thoughtful design details heighten the appeal of each piece. No stone is left unturned as the design team are also conscious of the packaging that customers receive their favoured pair in. The signature half-moon white leather cases have become as much as a status signal as the sunglasses themselves.

Exploring the intersections of architecture, photography, art, and philosophy, each pair of frames encompass the dualities between playfulness and elegance, fragility and destruction, past and future. Simple lines add to the appeal of elegant models that draw upon the allure of vintage silhouettes. Futuristic models demonstrate a drive for boundary-pushing artistry and a penchant for sculptural silhouettes. You will certainly turn heads while wearing the brand’s understated yet instantly recognisable sun and optical silhouettes.

Here at Incu, we love Gentle Monster’s iconic MY MA square sunglasses in black, as well as tonal colourways like peachy pinks and soft yellows. Engineered metal frames create striking silhouettes for the Chakra and Khan styles, which bring future-cool appeal to everyday outfits. Classic tortoiseshell acetate is matched with green tinted lenses for a timeless look, while bold coloured lenses add a touch of eccentricity to minimalist styles for an ultra-modern finishing touch.

The label’s Flatba series includes five lightweight, acetate frames: DREAMER 17 01, SOLO 01, LANG 01, HER 01, AND MY MA 01. This core collection sees all-black colourways bring instant sophistication to any outfit they’re paired with. Soft curves, flat lenses, and measured ratios of lines define the capsule.

Sun-smart, UV-protected lenses make these styles perfect for everyday wear, no matter how sunny the conditions might be. Zeiss lenses are renowned for their expert craftsmanship and unbeatable protection. Shielding your eyes from harmful UVA and UVB rays, the lenses come in a range of tints, including polarised and mirrored finishes. Light intensity ranges from low to high, while filter categories are available on a scale of 0 to 3, depending on the location and level of sunlight wearers are exposed to. Elegant optical frames are also available as part of the collection, allowing you to add your own prescriptions or wear these clear lens styles for a unique fashion statement.

The brand’s imaginative campaigns and museum-inspired store installations contribute to its identity as a forward-thinking fashion heavyweight. From the Space Cowboy collection with Grammy-winning artist and DJ Diplo, to styles created in collaboration with Alexander Wang and Ambush, the brand has extended its reach by partnering with influential people in a number of fields. Korean pop stars and actresses have been spotted wearing the label’s signature silhouettes, contributing to the hype-beast nature of certain styles. Celebrities such as Son Ye-jin, Seo Ji-hye, Park Seo-joon have all been seen wearing the label’s cult styles. Models like Kendall Jenner, Gigi Hadid, Emily Ratajkowski, Chanel Iman, and Miranda Kerr, as well as British pop star Dua Lipa, have also donned a pair of the brand’s sleek shades.

The Redefinition of Eyewear project tasked artists to turn traditional frames on their heads and invent augmented reality filters for the digital age. Unconventional concepts drew inspiration from robots, animals and human anatomy. The filters are available on Instagram from loyal fans to indulge in a new reality from home. This idea of exploring wonderment expands the possibilities of eyewear, which speaks to the brands inventive approach in all facets of its nature.

Far from being your average sunglasses brand, Gentle Monster is partnering with tech giant Huawei to create fashion-focused smart glasses. Both optical and sun styles will be available as part of this unique but not unexpected collaboration. Features of these digital-optimised devices include bluetooth speakers incorporated into the arms that play music from a connected source and can sense when the wearer takes them off to pause the playback. The wearer can control the playback by swiping down the arms to pause, play, skip and adjust volume controls. A user can even take a phone call while wearing these stylish tech designs.

Find your favourite Gentle Monster styles in the unisex collection at Incu.com. Stay on top of the latest trends for both men and women with the brand’s innovative designs, or keep your look classic with a pair of timeless black frames. We think that a pair of sleek shades is the perfect way to finish-off any item in your wardrobe - from casual beach-chic outfits to elevated day-to-dark ensembles. Keep your eyes peeled from restocks of favoured styles, as well as new launches from the brand and exciting collaborations. Shop Gentle Monster here at Incu, alongside sunglasses from some of our favourite brands, including Monokel Eyewear and Halcyon.

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