This project is a case study in movement and material, grounded in the industrial elements that form New York City’s backbone: a framework of surfaces, systems and structures. From steel beams and scaffolding to concrete sidewalks, fire escapes, and oxidised metals, every material plays a role in the city’s rhythm. Their textures carry a raw elegance, revealing the quiet poetry embedded in the city’s industrial core. The GEL-NYC 2.0 SSHS sneaker translates these references into a shoe built for the real motion of everyday life.

“The World Is Yours” is how HAL STUDIOS DESIGN THINKING interpreted “Sound Mind, Sound Body”. It’s all about stepping into your potential with clarity: mental, physical and spiritual. When those forces are in sync, nothing is out of reach. It’s about inner mastery, moving with intention, and shaping your world one step at a time.

Available in two colourways.

COMING SOON – 16.01.26