Whether it’s the texture of a shirt, details of a shoe or thoughtfully layered pieces; each element is part of a larger narrative. This season, Incu embraces the stories that shape us in ways both ...

If you know Zara Wong, you know she has great taste. A writer and editor, content consultant and founder of the Substack — Screenshot This, Zara has a particular way when it comes to curating cultu...

Mike Souvanthanlisith and Muriel Ann Ricafrente – the duo behind Sydney-based experimental design practice Studio MIMU – are unique voices in Australia’s creative landscape. 

In collaboration with Swedish fashion house TOTEME, we’re proud to present a SS25 pop-up at Incu QV, as well as a takeover of the windows at Incu Galeries Women's. Tapping into a refined Scandinavi...

Inspired by the quiet pauses in our life, the second drop of our Incu Collection Autumn 2025 range delivers key outerwear and knitwear staples to help you embrace moments of stillness throug...

This season, Incu Collection's Autumn range draws inspiration from the moments in between -- from reading a book, to pouring a tea, or taking a breath. These quiet pauses remind us to slow down and...

This month, we partnered with our friends and founders of Cameron Studio Glenn and Bec Cameron to curate our monthly newsletter series Something Else. We asked Bec and G to interview someone they a...

Every day is a string of moments from a hand brushing hair out of the way or fingers fidgeting with a ring.  This season, Incu Jewellery celebrates the subtle sophistication that jewellery brings t...

At Incu, we believe nothing connects people more deeply than sharing a meal together — it’s the whole theme behind our Holiday season campaign “The Gift of Gathering”. Our Menswear Buyer Jeremy sha...