QV Melbourne

Introducing our largest store yet, the new Incu QV Melbourne⁠. Designed and conceived by long-term partners Akin Atelier the store combines both Women's & Men's collections alongside a dedicated homewares space.

At 713sqm, we went through a lot of designs (thanks for your patience Akin Atelier!) to achieve each of the goals above. It was always going to make a store this big feel welcoming, but it's been great to see this achieved with different spaces housing separate categories to showcase our wonderful brands. - Doug, CEO

We partnered with Jardan Australia and also Natalie Turnbull who have created custom pieces for us, and what is becoming our signature shopfront feature, custom designed, Crazy Paving.

Thank you to everyone who joined us at our QV store opening. We appreciate the continuous support of our Incu friends and family, old and new.⁠

A special thank you to Akin Atelier, Hattie Molloy, Florian Eatery, Crybaby, Capi, The Gospel Whiskey, Grapeful, Coffee Supreme and Hikari Life for making the opening week extra special.⁠

Store Photography by Terence Chin
Event Photography by Tommy McMaster