To coincide with the latest spring-ready drop from Danish label, CECILIE Copenhagen, we sat down with Charlotte Hallas, the PR & Communications Manager of the label and discussed the story of how the brand got its start, who the CECILIE Copenhagen woman is, and what's in store for the future of the label.
For anyone unfamiliar with the CECILIE Copenhagen story, what are the origins of the brand?
It all started with a night out, with nothing to wear. A familiar situation, that sparked the idea that is now CECILIE Copenhagen. Made from two Keffiyeh scarves sewn together, then 18 year old Cecilie created an outfit. After countless compliments that night, Cecilie decided to experiment with other garments, inspired by the keffiyeh print. A characteristic Keffiyeh print and a new silhouette became our well known pieces that we all know and love today. CECILIE Copenhagen was established shortly after. We love that today the print and timeless silhouettes gives joy to so many women around the globe.
What is the philosophy behind the brand?
We believe in trying something new, doing things differently, and making it our own. The CECILIE Copenhagen universe is made up of bold colors and striking prints in particular the keffiyeh inspired patterns.
Describe the CECILIE Copenhagen woman?
The CECILIE woman is wild, romantic and sexy with an edge. A summer girl who enjoys life - a risk taker and someone who doesn’t follow the rules. She is a curious about the world and enjoys making the most out of life.
What’s the best piece of advice you’ve ever received?
Believe in yourself and the rest will fall into place. Enjoy life!
The CECILIE woman is wild, romantic and sexy with an edge. A summer girl who enjoys life - a risk taker and someone who doesn’t follow the rules. She is a curious about the world and enjoys making the most out of life.
Who/what are your Instagram muses?
We like the beauty and individual style of all women. Just walking down the street and looking at others street style can inspire the design team.
What’s in the works for the brand?
We are designing new prints and new designs, which we are excited to share. New additions to the collection such as our swim wear and tracksuit line have been popular, so we will add them to our permanent collection going forward. You will see the brand going in a slightly new direction in the coming months, watch this space!
Quick Fire Questions:
What are you reading/watching/consuming at the moment?
Nature, friends, cooking, long walks.
First ‘I made it’ moment?
Getting my job at Cecilie Copenhagen of course.
Favourite holiday destination?
Denmark has around 500 small islands, which I love to explore.
What do you do to relax?
Hanging with my friends.
Favourite city to shop?
L.A.
