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Men Tom Wood — 18 Items
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  • 7.7
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Tom Wood

Medium Curb Chain Bracelet

$190
  • 20.5
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Tom Wood

Square Chain Necklace

$325
  • 7.7
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Tom Wood

Large Curb Chain Bracelet

$340
  • 58
  • 60
  • 62
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Tom Wood

Chain Ring

$350
  • 18
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Tom Wood

Coin Pendant

$370
  • 7.7
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Tom Wood

Anker Bracelet

$325
  • 56
  • 58
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  • 62
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Tom Wood

Chain Ring

$365
  • 58
  • 60
  • 62
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Tom Wood

Mario Ring

$425
  • 7
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Tom Wood

Large Curb Chain 7 Bracelet

$330
  • 58
  • 60
  • 62
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Tom Wood

Cushion Zebra Ring

$665
  • 58
  • 60
  • 62
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Tom Wood

Cushion Band

$430
  • 20.5
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Tom Wood

Herringbone Chain

$310
  • 7.7
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Tom Wood

Venetian Bracelet

$295
  • 58
  • 62
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Tom Wood

Structure Ring

$240
  • 60
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Tom Wood

Oval Open Ring

$295
  • 58
  • 62
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Tom Wood

Oval Black Mother of Pearl Ring

$605
  • 58
  • 60
  • 62
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Tom Wood

Mario Ring

$415
  • 58
  • 62
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Tom Wood

Cushion Larvikite Ring

$655
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Tom Wood is the Scandinavian purveyor of modern signet rings and unisex jewellery. It was founded by Creative Director Mona Jensen in 2013. Tom Wood specialises in contemporary yet timeless pieces such as sunglasses, jewellery, clothing, etc. Jensen is inspired by good old Scandinavian functionalism and stylish minimalism. In just five years, Tom Wood has become a leading lifestyle brand. When Mona Jensen started Tom Wood, she had an ambitious aim. She wanted to start something from Norway that has an international focus. While Norway is famous for fish, natural resources, and oil, there are not many renowned Norwegian brands. Mona Jensen wanted to change this, and that inspired her to start the brand.

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Jensen had spent the initial 15 years of her career advising entrepreneurs as a marketing consultant. She used to work on everything from the logo of the brand to the website design. She felt the need to test the efficacy of her theories, and she was interested in the jewellery segment. She had done her research, and she understood that the jewellery segment is largely unexplored. Unlike most other brands that started from a design perspective, Tom Wood started from a branding perspective.

According to Jensen, the first step to develop a brand is to have an instantly recognisable identity. Jensen always considered Tom Wood as her male alter ego, and at the start, she built the brand image around a whisky drinking, bike riding, cool guy character. She also decided that she would focus on only one single style: the classic signet ring, which would become the best-selling accessory of the brand. Reinterpreted in polished sterling silver and natural stones like turquoise, jasper, and onyx, the rings have become synonymous with its brand, conceived to appeal to a unisex clientele across ages. Jensen chose the signet ring because it was easy to work with. The size of the ring made it easy to personalise it. You could easily engrave it or layer it with other jewellery. When these rings were initially launched, many magazines did not feature the brand because they felt that the ring was too masculine. But thanks to Jensen’s persistence and smart marketing campaigns, it soon grew on people, and now people find it trendy and interesting to wear.

Currently, Tom Wood has around 200 stockists across the world. With its expanding range of rings in different materials, sizes, and shapes, the brand has gained the appreciation of celebrities like Kendrick Lamar, Miguel, Camille Charriere, etc. With a revenue of more than 4 million pounds and operating margins of over 10%, Tom Wood was recognised as the best performing business in Oslo and the third-best in Norway by Dagens Naeringsliv, Norway’s leading business newspaper.

Jensen mentions that the growth is largely due to the rules enforced by her husband, Morten Isachsen, who joined the company in 2015. Isachsen was a creative consultant and was marketing manager for Levi Strauss & Co for seven years. His experience made him a valuable asset to the brand. Apart from the classic signet rings, the brand has also launched a ready to wear denim line in 2015 and launched new jewellery styles like charms, earrings, and necklaces at different price points. This change catered to the demands of a larger target segment and hence improved its sales. It was the strategy that Jensen had in mind; the first phase was to break into the market with an unmistakable identity and be recognised as the go-to brand for signet rings. Once that was accomplished, the brand would launch other products that take advantage of the solid customer base established by the first product.

Though the brand has gained immense popularity and appreciation from celebrities worldwide, Jensen clarifies that Tom Wood would not become a Luxury brand that serves a niche customer base. Instead would remain in the commercial segment of the market as they want to honour the brand and offer something unique to the clients.

Since the beginning, Jensen had focussed on creating high-quality products that would last through seasons and trends. But she also wanted to leave as little environmental impact as possible. In an industry where there is always a lot of waste at the end, Tom Wood ensures that they reduce the wastage as much as possible. In 2019, the brand also decided to reduce its footprint on the planet. Though challenging, Jensen termed the change as essential to build a sustainable brand. Tom Wood wants to be part of a movement for change and share its journey as it continues to make smarter choices every day. It led to the creation of the “Low Impact Project”.

If you wonder where you can find outfits and accessories from a premium brand such as Tom Wood, Incu has got you covered. We have various products from Incu like rings, bracelet, etc. You can order the product online and get it delivered to your doorstep in 1 to 3 days, depending upon the location. If you want to touch and feel the product, you can also visit our offline stores. We have 12 retail stores in Australia at locations like Syndey, Melbourne and Gold Coast. You can also set up an appointment with us using our “Virtual Shopping” feature. You can also check out other premium brands at Incu, such as The North Face, Carhartt, Bassike, Veja, Y-3, PAM, Provider, By Far, Braindead, JW Anderson, etc.

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