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Sporty and Rich

Founded by Emily Oberg, Sporty & Rich began as a mood board for life; a collection of images from past and present that represent a life surrounded by beauty. The Los Angeles-based label prides itself on sustainability, quality and a distinct '90s-inspired sports aesthetic.

Sporty and Rich — 27 Items
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Sporty and Rich

Ecology Flag T-Shirt

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S&R Sun Club Long-sleeve T-Shirt

$125
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S&R Sun Club Hoodie

$260
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Sporty and Rich

S&R Sun Club Tote Bag

$140
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Sporty and Rich

Health Club T-shirt

$95
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Sporty and Rich

Upper East Side Crewneck Sweatshirt

$220
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S&R Sun Club Shorts

$145
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Sporty and Rich

Health Club Hoodie

$235
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Sporty and Rich

Upper East Side T-shirt

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Sporty and Rich

S&R Sun Club Hoodie

$260
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Sporty and Rich

Be Nice Crewneck Sweatshirt

$220
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Sporty and Rich

Team Logo Crewneck Sweatshirt

$220
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Sporty and Rich

Big Green Health Long-sleeve T-shirt

$130
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Sporty and Rich

Big Green Fun Crewneck Sweatshirt

$240
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Sporty and Rich

Team Logo Sweatpants

$235
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Sporty and Rich

Serif Logo Hoodie

$235
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Sporty and Rich

Health Club Hoodie

$235
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Sporty and Rich

Classic Logo Tote

$135
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Sporty and Rich

Be Nice Tote Bag

$140
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Sporty and Rich

Health Club Sweatpants

$235
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Sporty and Rich

Fun Logo Long-sleeve T-shirt

$125
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Sporty and Rich

Classic Logo Crewneck Sweatshirt

$225
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Sporty and Rich

SRHWC Crewneck Sweatshirt

$225
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Sporty and Rich

Serif Logo Crewneck Sweatshirt

$235
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Sporty and Rich

Fun Logo Hoodie

$260
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Sporty and Rich

Fun Logo Hoodie

$260
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Sporty and Rich

Live Longer Tote Bag

exclusive
$140
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Champions of athleisure, Sporty & Rich offer a collection of sweats that have gained cult appeal. The label’s American sportswear-inspired silhouettes are applied with signature logos and playful branding. Think oversized tees, cosy hoodies and matching trackpants. Emily Oberg founded the brand as a lifestyle destination, originally mood boarding aspirational images that represented beauty in the world around her. The blog quickly gained traction and grew into the clothing label that is now favoured by streetwear enthusiasts. The brand’s ethos is, “Be nice, drink water, be good to the planet, take care of yourself and live a life of pleasure.”

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With a factory located in Downtown Los Angeles, the brand proudly produces 100% of apparel in America. Quality jersey and fleece fabrics are knit in-house using Japanese manufactured machines before being turned into the tees, hoodies and shorts you know and love. The process ensures elements of checks and balances to make sure quality control is maintained. Any fabric that is leftover, either as scraps or because of faults and damages, is sorted out by content and recycled. The fibres are then repurposed for use as Ecolife yarns. The brand outlines details about the factory on its website, offering transparency to customers about the operations. Sustainability is at the front of mind for the brand, declaring that they only produce in limited drops to avoid waste and overproduction. Sporty & Rich is also declared as a member of 1% for the planet and are certified climate neutral. Other initiatives that show care for the planet include signature packaging that is fully compostable and made from plants, not plastic, as well as a mission to plant a tree on behalf of customers for each order through Eden Reforestation Projects in Madagascar. The company touts its social responsibility, sharing details about the workers conditions and pay being living wages. The bags, caps and other accessories sold by the brand are produced overseas, in line with the apparel objectives.

The brand’s distinctive vintage sportswear aesthetic is heavily influenced by Oberg’s own sense of style. The social media star made her name as a hypebae with an impressive sneaker collection and “Princess Diana going to the gym”-inspired ensembles. From the classic cuts of crewneck sweatshirts, to the fit of sleek bike shorts, every detail is thought through. Signature branding and much-anticipated collection drops have proven to be a successful approach to building a loyal customer base and dedicated social media following. Logos are applied to the heart of hoodies in a rainbow of colours. Slogans like “Health & Wellness”, “Be nice. Get lots of sleep. Drink plenty of Water”, and “Club Sporty & Rich” are splashed across the chest of sweats and tees, as well as tote bags and caps. A mix-and-match approach to outfitting is supported by each tightly curated capsule, which arrive in pastel shades, timeless black and white colourways, and bright bold hues.

As loungewear becomes a lifestyle that goes far beyond your living room, the brand has gone from strength to strength. Fashion has proved that comfort is key in recent times, and women increasingly shirk tailored outfits and heels for the ease of oversized T-shirts and sporty sneakers. The brand’s moodboard approach to aesthetics is mirrored in the seasonal campaigns, which are shot in an aspirational way and take inspiration from everything from retro paparazzi shots to workout videos. These pictures appear on the brand’s instagram grid alongside posts from influencers and customers projecting their own iteration of the Sporty & Rich lifestyle.

Emily Oberg and the Sporty & Rich story are tightly bound. Both actual and ideological elements of comfort are at the heart of the brand, which taps into the age of self care. Soft cotton jersey basics are the building blocks of this carefree wardrobe. The slogans read with a suitably aspirational tone of voice that has resonated with a keen audience. Alongside indulging in the fashion label, the brand offers fans the opportunity to join the Sporty & Rich Club and shares fitness, beauty, nutrition and mental health content across its wellness blog. This platform brings the whole brand full circle. Articles cover everything from DIY face masks to meditation tips, book recommendations and advice on diets and supplements. The brand’s renowned Slim Aarons-inspired aesthetic informs the graphic approach to this content, solidifying the theme of the brand across all points of its existence.

Grey marle sweatpants are fitted with elasticated waistbands for the ultimate comfort. Wear them slung low across the hips with your hands tucked into side seam pockets for an air of nonchalance. Oversized, menswear-inspired t-shirts feature ribbed crew necklines and boxy silhouettes that make them so easy to wear. Fleece-lined hoodies have large kangaroo pockets and long sleeves that slouch into ribbed elasticated cuffs. Sporty shorts and bike pants are adorned with logo details at the thigh for instant recognition. Six-panel caps have peaked brims and adjustable back tabs for a sun-safe fit. Tote bags come in east-west silhouettes, perfect for packing for the gym, beach or any other daily pursuits.

Find your favourite outfits to lounge in or achieve your active pursuits here at Incu. Discover the latest drops from Sporty & Rich before they sell out. You don’t want to miss the playful slogans printed across each capsule. Shop the collection at Incu.com alongside sweatshirts and hoodies from our top brands like Acne Studios, Ganni, Alexander Wang and more.

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