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Women Paloma Wool — 5 Items
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Paloma Wool

Leds Knitted Sweater

$110 $219
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Paloma Wool

Montoro Smock Skirt

$90 $179
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Paloma Wool

Dallas Blazer

$170 $339
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Paloma Wool

Dax Pants

$239
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Paloma Wool

Jump Pants

$299
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Born in Barcelona, independent label Paloma Wool is a project inspired freely by the act of getting dressed, brought to life by its founder Paloma Lanna. Locally produced and often designed in collaboration with local artists, illustrators and photographers, Paloma Wool blends notions of community with artisanal qualities and a distinctly elemental aesthetic inspired by land and cityscapes. Producing limited and timeless pieces, our curated range of designs from the eponymous label features boxy overshirts, wide-leg pants and chunky knit sweaters, all presented in a candy-coloured palette.

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Born in San Sebastian to two fashion designer parents, Paloma Lanna grew up surrounded by art, music and design. The inspiration she has drawn from her childhood and surroundings has helped shape the brand that has now become a household name among fashion fans. Paloma’s parents, Miguel Lanna and Paloma Santaolalla, launched the brand Globe in the 1980s, and they found almost instantaneous success in the global streetwear market. Globe launched at a time when the national fashion market had started to take off, and Paloma was able to watch and learn from her parents as they involved her in every part of the process of growing a fashion business. It was this experience and upbringing that fostered a strong business mind and art-driven aesthetic in Paloma, and when she had wanted to study fashion, her parents steered her into the direction of business where she could learn the ins and outs of the trade. Following university, Paloma became creatively restless and began experimenting with analogue photography, and in April of 2014, Paloma Wool was officially launched. 

The very first Paloma Wool pieces that she made were a small number of limited edition sweatshirts that were printed with Paloma’s photographs. Each piece was numbered by hand and a copy of the photograph featured was sent to customers with each purchase as a way to make a personal touch and connect with the audience. Photography is still a medium which Paloma is drawn to, and it plays a large role in the brand by capturing pieces on film and creating artistic photo stories for campaigns. When Paloma made the decision to detach her brand from the traditional rules of the fashion industry, she saw clearly how she wanted to create and share projects by following her own instincts and producing limited, timeless pieces that express the art of getting dressed. In the six years since the launch of Paloma Wool, the brand has collaborated with a number of artists for prints, patterns, and photographic campaigns, with a distinct celebration of the female form and romantic femininity. The collaborations began with Paloma’s close friends whose work she admired for their interest and influence, and it began as a project-based experience in which they supported and helped each other create and shape different ideas from concepts to visual realities. By learning, exploring and supporting themselves and each other, Paloma and her collaborators grew in their confidence to create anything. Now years down the track, the brand brings the community into the creation process, with open collaborations and a truly personal connection between customer and company. 

Paloma Wool has intentionally ignored seasonal trends and rules, instead releasing small numbers of designs throughout the year which are made to be timeless, effortless, and worn all year round. With a conscious focus on sustainability, Paloma Wool utilises beautiful natural fabrics like linen and cotton, and makes a deliberate choice to support local production and limited manufacturing while promoting industry awareness and responsible consumption. With a candy-coloured palette, Paloma Wool pieces are known for bold displays of colour and pop-inspired prints. Each collection expertly blends functionality with a playful and youthful aesthetic, mixing soft textiles and comfortable fits with a distinct visual identity. Paloma Wool offers contemporary womenswear pieces that blend architectural shapes with artistic patterns and retro-inspired textures and cuts. Each piece can be layered or stripped back depending on the needs of the wearer, from breathable linen midi dresses to sheer long sleeve tops, cotton jersey t-shirts, and form-fitting pants. With a 70s inspired aesthetic, trousers are cut with straight lines and high waists with subtle stitched details, flattering darts and yokes, and perfectly cut lengths. Inspired by the beautiful natural landscapes and cityscapes of Spain, Paloma Wool pieces exude an effortless, laid back energy. When designing collections Paloma Wool creates for its friends and the community surrounding the brand, with pieces that people can wear all the time and that make them feel special, beautiful and comfortable. 

Paloma Wool is a brand that embodies the essence of art. With a collection of women’s tops, t-shirts, skirts, pants, knitwear and dresses, it’s a brand that creates clothing that runs in perfect parallel with the photography, graphics, and bespoke prints of the projects Paloma Wool creates. Natural beauty and a laid back aesthetic seeps into every piece of clothing, and the brand focuses on the simple art of getting dresses. Here at Incu we stock all of the latest designs from the Barcelona-based brand, with stunning womenswear that can seamlessly transition from winter to summer, and from day to night. Shop our selection in store and online, and browse other favourites from Ganni, Apiece Apart, Cecilie Copenhagen, and more.

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