Incu is Australia’s home to international and local emerging fashion houses with retail storefronts in Sydney, Melbourne and the Gold Coast, as well as a complete online store. Developed in 2002, Incu is committed to offering Australia access to some of the most well-known and respected international brands like the iconic Comme des Garcons, as well as Stockholm-based Acne Studios and the French fashion label A.P.C.
As the diffusion label and streetwear counterpart to Comme des Garçons’ main line, Comme des Garçons Play offers a range of everyday basics with a quirky, playful edge. Our pick of women’s styles are the perfect combination of contemporary minimalism and Japanese avant garde style.Amongst the collection available, you’ll find a complete range of women’s shirts, hoodies, polo tops, t-shirts and shoes like the Comme des Garçons Play signature Converse. Shop online for a permanent collection of Comme des Garçons Play essentials, as well as the latest designs from this powerhouse brand.
Undoubtedly, one of the most memorable pieces in the Comme des Garçons Play line of fashion accessories is their collaboration with Converse in their reimagining of the classic Chuck Taylor style. Loved and adored by both athletes and counterculture icons since the 1920’s, the Converse sneaker was among the first rubber-soled shoes available in the world. The silence and swiftness of the sole made them instantly favoured by athletes, especially basketball players, and embracing their target audience, Converse develop the “All Star” high-top shoe still loved and worn throughout the world today. Combining their relaxed and comfortable streetwear philosophies, Converse and Comme des Garçons merged their design expression to develop a signature shoe that is wearable with almost anything and features a wide array of colour choices. Favoured particularly by women’s minimalist fashion icons, sneakerheads, the youthful and mature, the Comme des Garçons Play Converse sneaker has a particularly wide application and is wearable with Mid-length dresses and flowing skirts, relaxed denim, and oversized button-through shirts for a laid back look. With a simple design that pays homage to the greatness of the original Chuck Taylor shoe, Comme des Garçons Play Converse sneakers are the perfect design to complement any woman’s casual wardrobe. Shop the classic black or creamy off-white, finished with the brand’s instantly recognisable love heart branding for a look that will stay feeling fresh through the seasons.
Comme des Garçons Play is the luxury streetwear brand that focuses on casual styling with impeccable handmade finish. The collection features cotton t-shirts, buttoned shirts and a range of fun accessories. The best everyday option and a hero of any casualwear edit, Comme des Garçons Play t-shirts offer versatility, bold design, comfort and ease of dressing. Shop women’s tees with a slim fit design that’s made to fit comfortably over the form with a crew neckline, short sleeves and heavy, premium cotton. In every piece you’ll find no shortage of logomania with Comme des Garçons Play’s signature love heart logo printed, embroidered and appliqued onto long sleeve tees, classic short sleeve styles, knitted cardigans, and classic pique polos. On cool days, layer up a soft wool knit cardigan over a long sleeve striped t-shirt with double logos for a bold and playful finish to any weekend look. For something a little more formal, pair your Comme des Garçons Play t-shirt with an olive or grey suit, something simple with a sharp finish and great lines, to produce an office daywear look that says that you don’t take yourself too seriously but you’re sharp as a tack. Finish the look with a pair of ivory Comme des Garcons Converse.
If you’re not the office type then a pair of vintage blue washed denim, brightly coloured Comme des Garçons Play Converse and a pastel-hued sweatshirt or hoodie for something that really makes a statement. Comme des Garçons Play perfectly blends contemporary design, boyish women’s fashion and subtle luxury for a label that women across the globe love.
Shop Incu online for the latest designs from this Paris-based fashion house developed and run by Japanese fashion icon Rei Kawakubo. Made for people who enjoy looking great and feeling chic, Incu offers the world’s most iconic fashion brands alongside local emerging Australian designers available for purchase online and in store.