Auralee

Founded by Ryota Iwai, Auralee is a Tokyo-based label that is evolving traditional notions of minimalism in menswear. With a natural eye for detail and an instinct for tonal colour palettes, Auralee adheres to a clean-lined aesthetic with premium fabrics and timeless shapes. Here at Incu, we've curated a range of clean-cut shirting, soft suiting and upscaled sweats designed to make everyday dressing effortlessly sophisticated.