Andersson Bell

The identity of Andersson Bell was inspired by the merge of two contrasting cultures, reinterpreting Scandinavian aesthetic to create garments from a Korean perspective. A common Swedish surname "Andersson" combined with a representation of a traditional Korean temple "Bell" encapsulates the idea of the brand in its own name. Since its inception in 2014, the Seoul based brand has evolved its perspective with unique, contemporary collections that consistently feature the foundation of contrasting cultural inspirations. Hallmarked by clashing colours, fabrics and silhouettes that come together in an ironic harmony, that is undeniably Andersson Bell.