AMI PARIS

After formative experience with a number of fashion houses, Alexandre Mattiussi decided  in 2011, to launch his own brand AMI Paris. Created in the French capital, the city serves as one of the main sources of inspiration for the brand. Fusing the boundaries between casual and chic, AMI offers a comprehensive and stylish wardrobe for both men and women.

As a play on the initials of Alexandre Mattiussi, AMI is also the French word for friend. The brand hopes to capture Parisian nonchalance, one that is authentic, relaxed and friendly. From carefully considered tailoring, to elevated sweaters and knitwear, Incu is excited to offer the latest from AMI.