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Shop A.P.C. online at Incu.com

A.P.C. (Atelier de Production et de Création) holds a special place in Incu for it's relaxed and minimal approach to design. Founded in 1987 by Jean Touitou in Paris with a menswear collection in response to the "loud and gaudy" mood of the time. Eighties womenswear shifted toward more masculine fits, which saw women gravitate toward the A.P.C. aesthetic. This lead the ex-KENZO designer to begin developing a womenswear collection for the fashion label and til this day A.P.C. remains privately owned, with Jean and his wife Judith as key designers for the whole collection. Shop online and in-store for Incu's range of menswear, womenswear, denim, leather goods, footwear and accessories from A.P.C.