Incu x adidas: Artists in Residence

From the beginning, Incu has been built on something closer to a community than a store - drawn together by curiosity, held together by human connection, and sustained by the belief that creativity, when given balance, flourishes in unexpected places.

Recognising the talent within our own walls has always been part of that story: the makers, artists, and creative thinkers who showed up every day with something more to give. That instinct to nurture, to see potential before it's obvious and give it room to grow, is the optimism at the heart of everything Incu does.

Artists in Residence began with a simple belief: that creativity doesn't clock off. In collaboration with adidas Originals, we've given our people's creative lives room to breathe - and the result speaks for itself. From July 16 – July 29, our Galeries stores become the gallery. The works on these walls were made by the people who work within them, a reminder that the most extraordinary thing about Incu has always been its people.