Incu 1976 is the creation of Vincent and Brian Wu, the founders of Incu. Leveraging over 20 years of experience in the multi-brand retail world, the brothers have crafted a menswear line that reflects both their personal style and the easy-going elegance of the Australian lifestyle. With a focus on timeless silhouettes and relaxed yet polished fits, Incu 1976 offers pieces that seamlessly transition from day to night.

Every garment is made in Japan using the finest Japanese fabrics, ensuring quality and a luxurious feel. Designed to be worn year-round and to suit travel, events, and everyday life, Incu 1976 is all about blending casual comfort with a touch of sophistication.

To launch Incu 1976, Brian and Vincent invited three longstanding members of the Incu team - Doug, Brian and Tom - to feature as part of the campaign.

SHOP INCU 1976

RELAXED POPLIN SHIRT

“Brian and I really wanted to create a shirt that captures the essence of a classic, easy going piece. The Relaxed Poplin Shirt is perfect for both the office and evening outings. We chose a fabric with a light wash that still feels crisp and professional, giving it that perfect balance between work and social settings. It’s the ideal representation of versatility.” - Vincent Wu Founder

RELAXED DRESS JACKET

“We always envisioned a jacket that could serve as a great alternative to a traditional blazer. By blending workwear style with a
suiting fabric, we created a jacket that’s both formal and casual. It doesn’t have the traditional blazer lapels, but instead
combines that classic workwear aesthetic with a more refined, premium feel. It’s the perfect blend of formal and casual,

and we’re really proud of how it turned out.”

RELAXED M65 JACKET

“We’ve always loved the look of military-style jackets, and with the Relaxed M65, we wanted to bring a modern, premium
twist. Instead of sticking to traditional fabrics, we opted for a cotton-nylon blend, giving it that technical, premium feel. It’s a
piece that’s both stylish and functional, perfect for today’s wardrobe.”

SHOP INCU 1976


Photography DAN GOODE

Videography DAN KNOTT

Creative Direction & Production KARLI BUTSON

Production Coordinator ALEX NOU

Hair & Make Up VANESSA BARNEY

Cast DOUGLAS LOW, THOMAS STUDDY & BRIAN WHITE