Celebrating Nike Air Max Day

Introducing the Nike Air Max DN. Designed to give a brand new feeling of footwear, using cutting-edge dual chamber Dynamic Air, the next generation of Air Max enhances the everyday, allowing you to feel the unreal. 

To mark the launch of a new generation of Air Max, we brought together 20 members of the Incu community to showcase their true sense of individuality and style alongside the new Nike Air Max DN. Featuring musicians, artists, creatives, editors and some of our Incu team, the group was shot on the streets of Sydney and Melbourne in self-styled looks, and gave us their take on what feels unreal.