The idea of balance is foundational to the way we do everything at Incu. At its core, balance is about finding an equilibrium that allows you to thrive. It's about knowing when to push yourself and when to take a step back. It's about making time for the things that are truly important. It can be as simple as taking a few deep breaths when you're feeling overwhelmed or as complex as restructuring everything to ensure that you prioritise the things that matter most. Taking inspiration from the fearless Mountain Goats ascending the Rocky Mountains, to Philippe Petit’s World Trade Center high-wire stunt. The balance of mind that the blue sky and green grass provide. This season, we set out to create a set of visuals that helped bring our focus back to the essential practice of finding balance.

— Luke Davie, Creative Brand Manager