Founded in 2004 by New York based creative duo Prathan Poopat and Flavio Girolami, Common Projects are known for their clean-line, tonal shoe collections for men and women. Each pair are Italian made and gold stamped - we love the Achilles sneakers and Chelsea boots.

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Founded in 2004 by New York based creative duo Prathan Poopat and Flavio Girolami, Common Projects are known for their clean-lined, tonal shoe collections for men and women. Each pair are Italian made and gold stamped with the brand’s signature style codes for a luxurious take on casual footwear. Woman by Common Projects is the exclusive women’s range, built with the brand’s instantly recognisable minimal design and injected with innovative new shapes and styles that are contemporarily feminine. Shop the range of Woman by Common Projects here at Incu for the latest footwear options to complement any casual wardrobe.

Prathan Poopat and Flavio Girolami founded Common Projects after seeing a gap in the market for well made casual shoes that also felt luxurious and didn’t sacrifice on effortless style or timeless appeal. From their own search for premium sneakers, the designer duo found a unique niche in the footwear market with the creation of designs that blended classic streetwear style with contemporary minimalism. At the time of the brand’s inception the sneaker market was exclusively driven by the designs of heritage sportswear brands that offered an aesthetic based on performance-driven design, with chunky soles and silhouettes, bold colourways and heavily branded details. Common Projects offered a break from the usual with a restrained, refined, and minimal aesthetic that focussed on high quality artisanal craftsmanship using the most premium leather.

While the brand was founded in New York, each shoe is carefully produced in Italy by the finest footwear crafters. Common Projects launched with a small collection of staple designs that established their place as the minimal sneaker brand they are today. While even today most mainstream sneakers are designed with sportswear and urban aesthetics in mind, contemporary luxury fashion houses often embellish their designs with bold branding and overstated details. Common Projects offers an alternative to classic youth sneaker styles, and an in-between option for those who are after a touch of luxury without stepping into the realm of high fashion. Common Projects sneakers are the perfect everyday shoe with both casual charm and an elevated appeal that can take you from work to weekend and everything in between.

When Poopat and Girolami founded Common Projects, the pair challenged an Italian luxury footwear factory to create their first design. The Common Projects shoes were the first sneakers the factory had ever produced, and the final product was a completely unbranded style that was a totally stripped back version of popular sportswear styles of the time. The very first shoe became known as the Achilles - a style that has been a staple with the brand and a best selling shoe ever since. In 2009 Woman by Common Projects was launched with the brand’s staple designs being made exclusively for women for the first time. Woman by Common Projects combines all the best features and elements of the mainline, with new additions in effortless colourways, loafer and flat shoe styles, and expanded sneaker fits. Like the mainline, Woman by Common Projects shoes are all carefully crafted in Italy from smooth leather, with minimalism and luxury at the core of every collection.

Purposely pared back, Woman by Common Projects shoes are restrained in their design with strictly no branding. Instead, the label is instantly recognisable for their slimline shoe silhouettes, tonal leather and laces, minimal rubber soles, and the subtle, timeless style codes that are embossed in the outer heel of every shoe in a luxurious gold foil finish. Woman by Common Projects designs cover the classics, with an updated take on the classic tennis shoe, carefully crafted Chelsea boots and desert boots, and women’s brogues and loafers that are rooted in traditional design. A true proponent of slow fashion and timeless design, Woman by Common Projects keeps a staple design and continually readjusts and tweaks each style, to constantly improve and progress without slipping into regular seasonal trends. Woman by Common Projects styles are anchored in the always traditional yet permanently modern shades of optic white and jet black, with soft seasonal hues like blush pink and grey that add a splash of colour to each collection.

Woman by Common Projects offers the perfect style for women of all ages and sartorial persuasion, with a range of time-honoured shapes and colours that offer a considered approach to everyday wear. Style the women’s Achilles sneakers with a pleated mid-length skirt and a classic white t-shirt for a look that is laid-back yet luxurious. For a considered casual outfit that can effortlessly transition from your work wardrobe to a weekend ensemble, pair Woman by Common Projects low cut sneakers with cigarette pants, a lightweight blouse and an oversized blazer.

Here at Incu, we love minimalist design that complements the rest of your wardrobe while making a statement. Our pick of Woman by Common Projects shoes range from timeless staples and permanent designs, to seasonal additions in exciting colourways. Shop our range of Woman by Common Projects sneakers, flats, loafers, and brogues for timeless footwear options that are crafted in Italy from the most premium leathers and materials. Browse our range of similar styles from brands like Acne Studios, Golden Goose, Veja, Marni and more.

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Founded in 2004 by New York based creative duo Prathan Poopat and Flavio Girolami, Common Projects are known for their clean-lined, tonal shoe collections for men and women. Each pair are Italian made and gold stamped with the brand’s signature style codes for a luxurious take on casual footwear.

Prathan Poopat and Flavio Girolami founded Common Projects after seeing a gap in the market for premium casual shoes that also felt luxurious and didn’t sacrifice on effortless style or timeless appeal. From their own search for premium sneakers, the designer duo found a unique niche in the footwear market with the creation of designs that blended classic streetwear style with contemporary minimalism. In the early 2000s the sneaker market was filled with heritage sportswear brands whose sole aesthetic was performance-driven designs with chunky soles, polychromatic colourways, and heavily branded details. Common Projects was a break from the usual with a refined, sleek, and minimal design crafted from the highest quality leather with artisanal craftsmanship. While the brand was founded in New York, each shoe is carefully produced in Italy by the finest footwear crafters. Common Projects launched with a small collection of staple designs that established their place as the minimal sneaker brand they are today. While most mainstream sneakers are designed with sportswear and urban aesthetics in mind, contemporary luxury fashion houses often embellish their designs with bold branding and overstated details. Common Projects offers an alternative to classic youth sneaker styles, and an in-between option for those who are after a touch of luxury without stepping into the realm of high fashion. Common Projects sneakers are the perfect everyday shoe with both casual charm and an elevated appeal that can take you from work to weekend and everything in between.

When Poopat and Girolami founded Common Projects, the pair challenged an Italian luxury footwear factory to create their first design. The Common Projects shoes were the first sneakers the factory had ever produced, and the final product was a completely unbranded style that was a totally stripped back version of popular sportswear styles of the time. The very first shoe became known as the Achilles - a style that has been a staple with the brand and a best selling shoe ever since.

Purposely pared back, Common Projects shoes are restrained in their design with strictly no branding. Instead, the label is instantly recognisable for their slimline shoe silhouettes, tonal leather and laces, minimal rubber soles, and the subtle, timeless style codes that are embossed in the outer heel of every shoe in a luxurious gold foil finish. Common Projects designs cover the classics, with an updated take on the classic tennis shoe, carefully crafted Chelsea boots and desert boots, woven espadrilles, and men’s brogues and loafers that are rooted in traditional design. A true proponent of slow fashion and timeless design, Common Projects keeps a staple design and continually readjusts and tweaks each style, to constantly improve and progress without slipping into regular seasonal trends. Common Projects styles are anchored in the always traditional yet permanently modern shades of optic white and jet black, with soft seasonal hues like blush pink and grey that add a splash of colour to each collection.

Since Common Projects was launched, their range of footwear has hugely expanded to include men’s footwear styles that are inspired by sports designs like the classic basketball silhouettes, tennis shoes, running shoes and cross trainers. Chelsea boots, desert boots and loafers soon followed, offering versatility for every occasion. By 2009 the brand had even expanded to include their first womenswear line with a range of the brand’s most popular styles like the Achilles and Chelsea boots specifically catering to women.

Common Projects offers the perfect styles for men of all ages and sartorial persuasions, with a cohesive range of time-honoured staples that are designed to complement any wardrobe. Style the men’s Common Projects Achilles sneakers with relaxed jeans and a simple t-shirt for a laid-back look that’s anchored in luxury. For something more refined, pair stark white sneakers with tapered trousers and a lightweight knit for a style that can seamlessly transition from work to the weekend, while a tailored suit is perfectly anchored in distinguished charm with a pair of impeccably made leather loafers.

Here at Incu, we love minimalist design that complements the rest of your wardrobe while making a statement. Our pick of Common Projects shoes ranges from timeless staples and permanent designs, to seasonal additions in exciting colourways. Shop our range of men’s Common Projects sneakers, boots, loafers, and brogues for timeless footwear options that are crafted in Italy from the most premium leathers and materials. Browse our range of similar styles from brands like Paraboot, Golden Goose, Tres Bien and more.

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