On Trend: Paris Fashion Week Wrap SS15

The culmination of the Spring Summer 2015 Ready to wear fashion week season definitely did not disappoint, set in the heart of the Fashion universe – Paris – it showcased ...

Oliver Spencer for Incu

We teamed up with one of our favourite designers, Oliver Spencer, to create a capsule collection available exclusively at our stores. The 12 piece range consists of shirting, shorts and ...

Incu Edition: Stephanie Downey

Photography I Andy Johnson Praised as the label for “The girl who thinks”, Dress Up designer Stephanie Downey has artfully woven her modern sensibilities and impeccable taste into a label ...

Incu Edition: Sarah & Sebastian

Photography I Ryan Jellyman Sarah and Robert, the creative and incredibly lovely duo behind one of our favourite accessories labels, Sarah & Sebastian have come a long way since we first ...

Incu Edition: Basic Instinct

For our seventh Incu Edition, we brought it back to basics. Focussing on a study in simplicity, we created "simply irrestistable" looks from this season's collections.    Amy wears Bassike ...

Milan Fashion Week SS15

Image courtesy of vogue.com Milan Fashion Week was about all things Italian and all things fashion. High fashion design houses such as Prada, Dolce & Gabbana and fashion cult favourite ...

London Fashion Week SS15

City number two of the SS15 Fashion week progression, London was abuzz with bright colours, texture, sunshine and a phenomenal program of designers. Street Style A key accessory of the ...

In Store Now: "Self Titled" by Dress Up

As we welcome summer, Stephanie Downey reminds us of the pleasure involved in the task of getting "Dressed Up" before we gracefully paint the town red! Revisiting the roots of ...

NYFW S/S 2015

Oh NYC, you are the city that never sleeps and never lets us down when it comes to Fashion Week. 2014 has been no exception, from Bill Cunningham capturing the ...

New In Store: BENAH X KAREN WALKER

Back again for their second collaboration, New Zealand greats Karen Walker and Brenda Briand of Benah have had us waiting for more, ever since their first collaboration dropped at the ...

In Store Now: Norse Projects AW14

Norse Projects' minimalist approach to design makes it a firm favourite here at Incu. Combining both form and function, the brand has done the impossible this season -   further ...

Daria x Equipment

  Daria Werbowy, the epitome of ‘effortless cool’, was given free reign to take on the role as stylist, photographer and model for French label Equipment’s Fall 2014 campaign.  Rather ...

Film: Rag & Bone Fall 2014.

This fall, Rag & Bone present their collection from an entirely different point of view - film and dance.   Words by Jess Shoppe With NYC as the backdrop, contemporary ...

New to Melbourne: Être Cécile.

Words by Jess Shoppe Être Cécile has landed in Melbourne.  After a number of successful seasons in our Sydney stores, Être Cécile has finally landed in Melbourne. Être Cécile adds an ...

Interview: Dear Plastic

Images | Andy Johnson Yumi and Taka are the creative duo behind art collective Dear Plastic and the latest candidate in our series of Incu Window Projects. Their galactic installation ...

Win! ACMI - Fashion on Film Season

Words by Jessica Shoppe Once again our friends at ACMI have out done themselves with an outstanding program of fashion films playing in association with Melbourne Spring Fashion Week (MSFW). ...

Win! Tickets to Hofesh Shechter's 'Sun'!

Declared by many as one of the UK’s most exciting contemporary artists, Hofesh Shechter, will soon be gracing our shores, with his latest production “Sun”. Renown not only for his ...

Fashion Stripes

Sophia wears A.P.C. Simple Marine Top and Acne Flex Jeans Basement.  It’s no secret that the basic stripe is not so much a trend, but rather a constant. The fact ...

Culture Club: If This Exhibition Were Text

Words | Jessica Shoppe If this Exhibition were text presents a thought provoking and groundbreaking integration of creativity and dance that evolves throughout the run of the exhibition. The solo ...

Incu Edition: Mike Burgess.

Words Benjamin Judd | Images Ryan Jellyman When it comes to gap years, most people head for the well-worn tracks of Europe and either South or North America. But not ...

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