NYFW S/S 2015

Oh NYC, you are the city that never sleeps and never lets us down when it comes to Fashion Week. 2014 has been no exception, from Bill Cunningham capturing the ...

In Store Now: Norse Projects AW14

Norse Projects' minimalist approach to design makes it a firm favourite here at Incu. Combining both form and function, the brand has done the impossible this season -   further ...

Daria x Equipment

  Daria Werbowy, the epitome of ‘effortless cool’, was given free reign to take on the role as stylist, photographer and model for French label Equipment’s Fall 2014 campaign.  Rather ...

Film: Rag & Bone Fall 2014.

This fall, Rag & Bone present their collection from an entirely different point of view - film and dance.   Words by Jess Shoppe With NYC as the backdrop, contemporary ...

New to Melbourne: Être Cécile.

Words by Jess Shoppe Être Cécile has landed in Melbourne.  After a number of successful seasons in our Sydney stores, Être Cécile has finally landed in Melbourne. Être Cécile adds an ...

Interview: Dear Plastic

Images | Andy Johnson Yumi and Taka are the creative duo behind art collective Dear Plastic and the latest candidate in our series of Incu Window Projects. Their galactic installation ...

Win! ACMI - Fashion on Film Season

Words by Jessica Shoppe Once again our friends at ACMI have out done themselves with an outstanding program of fashion films playing in association with Melbourne Spring Fashion Week (MSFW). ...

Win! Tickets to Hofesh Shechter's 'Sun'!

Declared by many as one of the UK’s most exciting contemporary artists, Hofesh Shechter, will soon be gracing our shores, with his latest production “Sun”. Renown not only for his ...

Fashion Stripes

Sophia wears A.P.C. Simple Marine Top and Acne Flex Jeans Basement.  It’s no secret that the basic stripe is not so much a trend, but rather a constant. The fact ...

Culture Club: If This Exhibition Were Text

Words | Jessica Shoppe If this Exhibition were text presents a thought provoking and groundbreaking integration of creativity and dance that evolves throughout the run of the exhibition. The solo ...

Incu Edition: Mike Burgess.

Words Benjamin Judd | Images Ryan Jellyman When it comes to gap years, most people head for the well-worn tracks of Europe and either South or North America. But not ...

New at Incu: Prize Pins

Introducing Prize Pins; New York made lapel pins, inspired by the city's most nuanced details.    Launched in 2014 by Incu ex-employee Kym Naimo and Luke Flynn, for their debut collection, Prize ...

In Store Now: A.P.C. Fall/Winter 2014

This season Jean Toutiou, the man behind A.P.C, has taken us back in time, lamenting on past loves and lusts and subsequently using them as muses for  Fall/Winter 2014. During ...

In Store Now: A.P.C. Kayne.

For their last collboration, Jean Toutiou and Kanye are going out with a military styled Bang!   Round two of the A.P.C. Kanye partnership has finally hit stores. Delving deep ...

Luxe Loungewear

Sophia wears Acne Studios Raya Cardigan and T By Alexander Wang Tencel Cotton Lightweight Knit.  This season, with the knowledge that it is only going to get cooler before it gets warmer, ...

Winona Ryder x Rag and Bone.

Winona Ryder, the epitome of 90s cool, is the latest "iconic character" to collaborate with Rag and Bone for their Fall/Winter 2014 campaign. Photographed in black and white by Glen ...

Appeteaser by Lucy Folk

This season Lucy Folk is serving up 'Appeteaser', a collection full of delectable, decadent delights.   Tantalising our obsession with the brands coveted jewels, Lucy Folk has recently released a ...

Weathered SS14 Launch.

Last Friday, Weathered launched their SS14 collection with an intimate gathering of friends and family. A big thanks to everyone that braced the cold and came along to celebrate. A ...

Weathered SS14

  With a strong focus on simplicity and design, here is the first look at the new Weathered SS14 collection.  This season Weathered have created those staple pieces that we ...

Staff Profile: Introducing James!

James wears Kenzo Logo Sweater, APC Casual Mike Dark Blue, APC Petite New Standard.  Rebooting our beloved Incu Staff Profiles, we start with Englishman James - the newest member to ...

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