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Rag & Bone “A Piece of Cake”

As longtime partners of Incu, it was a no-brainer to have rag & bone collaborate with our Messina specials. Inspired by a desire to create modern, beautifully constructed clothes, rag & bone was co-founded in New York in 2002 by Marcus Wainwright and Nathan Bogle. You might know the denim stalwarts for their New York attitude and downtown-cool but CEO and Creative Director, Marcus Wainwright, actually hails from the UK.

Paying homage to his British roots, this flavour riffs on quintessential afternoon tea delights and was conceived with his kids. Clotted cream gelato is layered with sponge cake and swirls of strawberry jam to reflect the tea time theme.

Marcus lets us in on the inspiration behind the flavour:

"It’s a clotted cream gelato with strawberry jam and sponge cake. I’m English so it seemed to make sense to do something along this lines. They’re classic flavors that hopefully can provide some comfort right now!"

Read our Q&A with rag & bone

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