Established in 1982 in Ravarino, Stone Island is the brainchild of Massimo Osti, Art Director and intellectual. In the year following the brand’s inception, Carlo Rivetti saw the potential in the Italian-born label and joined the ranks, taking over the company by 1993 with the collaboration of his sister, Cristina Rivetti. The siblings and the entire Stone Island team turned the label into a world-renowned brand. Known for its sport-meets-street aesthetic, Stone Island has developed a legacy that’s heavily rooted in technical innovation and world-class craftsmanship. Here at Incu, we’ve stocked a curated collection of men’s Stone Island apparel and accessories that are designed to take you through the seasons with a range of t-shirts, sweats, pants, outerwear and bags. Shop our picks of similar brands with styles from Norse Projects, Stammbaum, and Needles, for a range of apparel and accessories that embody a similar sports aesthetic that’s heavily influenced by a commitment to quality and functionality.
Stone Island has become the pinnacle of research and experimentation through meticulously designed products, fabrics, fits, and dyes. Made to serve all functional and aesthetic purposes, the Italian brand sources only the best materials for each of their products. Blending a minimalist aesthetic with a signature design, Stone Island is instantly recognisable not only for their quality, but for their muted palette and military-style compass insignia patch that adorns each piece.
In their journey to becoming a symbol of research and innovation in the fashion industry, Stone Island has perfected their skills in designing and creating meticulously crafted fibres, fabrics and textiles for a reimagined take on contemporary sportswear. Known across multiple generations, Stone Island has cemented itself in the minds of fashion-minded streetwear fans as the pioneer of the contemporary sportswear genre. Incomparable to any current fashion counterparts, Stone Island is known for an unwavering quality and forward thinking design.
Through continuous experimentation and a creative approach to technical design, Stone Island continues to push the limits of what to expect from a finished garment. Having developed over 60,000 dye recipes, Stone Island’s colour laboratory is unparalleled in its innovation and experience in cultivating the most advanced technologies in garment dyeing and craftsmanship.
Stone Island almost began from chance, after the brand’s founder, Massimo Osti, came across a fabric named ‘Tela Stella’ in 1983. Commonly used at the time to make truck tarpaulins, the fabric was a special cloth that had a different colour on each side. Interested by the effect but not having a place to use it in his existing company at the time, Osti made to decision to create a limited collection of just seven jackets using this fabric. In a move that began Stone Island’s journey, that very first collection heavily referenced military apparel through its muted palette, structured silhouettes and the heavy duty Tela Stella fabric. Topped off with the now iconic military insignia badge, the legendary label began its venture into symbolising a place for constant research, innovation and experimentation.
Credited for being at least ten years ahead of those in his field, Osti was a true pioneer and forward thinker in the production of fashion pieces. Osti drew his inspiration from military apparel and traditional workwear, with a personal belief in informal wear. That casual nature of Stone Island gear made it an easily-wearable brand perfect for everyday. Through blending the comfort of sports clothing with a distinct European streetwear aesthetic, Stone Island amassed a cult following for those in the know.
Following Osti’s separation from Stone Island in the mid-nineties, Carlo Rivetti joined forces with the English designer Paul Harvey. Having come across the designer in 1994 while wandering through a Munich trade fair, Rivetti was struck by the similarities in Harvey’s work and the Stone Island aesthetic. As a Central Saint Martins graduate, Paul Harvey had a varied career outside of fashion before finally beginning his journey in designer clothes. Harvey was living in Italy at the time, and by 1996 he officially joined the ranks at Stone Island, and the pair embarked on the new era of the now iconic label.
Paul Harvey designed 24 collections for Stone Island, and took the ethos of research and constant evolution to a new level. Harvey approached design with a purpose of functionality and a clean-lined aesthetic and minimalism that slotted in perfectly with the masterful ethos of Stone Island.
After 12 years with Stone Island, Harvey made his departure to focus on sustainability and environmental protection, leading to a restructuring of the Stone Island team. Since 2008, Stone Island has become a collaboration of the strongest minds in design. In the decades since, Stone Island has been guided by Rivetti in a constantly evolving era of fashion design. Each collection combines the original ethos of functionality and minimalism, with an ever changing interpretation of garments and fabrics. In each collection you’ll find a pattern of heavy outerwear, from waterproof jackets and anoraks, to featherweight polyester coated with stainless steel film used for aviation technology. Jackets are constructed in nylon monofilament, deriving from the water filtering technology, and highly reflective or thermo-sensitive fabrics, changing color with the variation of temperature. With a permanent collection of t-shirts and sweatshirts, Stone Island weaves beautifully made cotton, organic fibres and and special garment dye for a finished garment unlike any other. Shop a range of perfectly fitting sweatpants and trousers, designed with a comfortable feel that blends trends of streetwear and sportswear, and functional serving cross-body bags, backpacks and hats.
Catering to the ethically-minded man, Stone Island is known for its unwavering commitment to a strong code of ethics, that promises quality, sustainability, and a protection of human rights and environmental resources through their transparent supply chain. Since the launch of their authentication service in 2014, Stone Island has used Certilogo® technology and experience to allow customers the possibility of verifying the authenticity of their Stone Island products.