Founded in 1969 by Japanese designer and visionary Rei Kawakubo, Comme des Garçons has become one of the most internationally coveted and loved labels in fashion, known for its avant garde aesthetic and distinct sense of playful humour. Meaning ‘like boys’ in French, Comme des Garçons has consistently delivered the unexpected, with an experimental eye and a knack for detail. Since its launch, Comme des Garçons has expanded its range to include a number of diffusion lines that craft ready-to-wear apparel and accessories. Comme des Garçons Shirt is the men’s label that focuses purely on what’s up top; subtly branded t-shirts and precision-cut button-down shirts. Comme des Garçons Shirt is the go-to for the contemporary man, with a mix of fits, fabrics and patterns.
Here at Incu, we love premium quality, thoughtful design, and interesting fashion perspectives. Our collection of men’s Comme des Garçons Shirt pieces are a testament to our own values of simplicity, sophistication, and a subtly experimental attitude to clothing and accessories. Shop men’s Comme des Garçons Shirt in store and online for best selling staples and exciting new designs, hallmarked by playful prints against clean-lined silhouettes and quality fabrics.
Rei Kawakubo first conceived the idea of Comme des Garçons in Tokyo, and debuted her first show in Paris in 1981. Kawakubo’s first collection stirred up the fashion industry and challenged the status quo of the time with a dramatic line of men’s and women’s clothing that pushed the boundaries of contemporary design with a distinctive style. Kawakubo’s style is characterised by an unmistakable play on proportions through experimental shapes and silhouettes, bold prints, colours, and a truly singular way of approaching design. Comme des Garçons quickly rushed onto the radar of the fashion community, with an immediate success in both commercial and couture avenues. Known for her heavy use of black and distressed detailing, Kawakubo’s collections were often associated with a resurgence of punk influenced style. Drawing inspiration from punk and underground subcultures, history and folklore, and all things non-norm conforming, the relentless innovation of Kawakubo and her design team has kept the brand constantly and consistently relevant to the fashion landscape; a claim that few, if any, others can lay claim to. Despite facing criticism by the fashion elite and glossy magazines throughout the 1980s and 1990s, Comme des Garçons continued on an upward trajectory of success following the simmering underground following of each season’s collections. By 2004, Kawakubo expanded Comme des Garçons to include the diffusion labels Homme des Garçons Deux and Comme des Garçons Shirt. These two expansions of the design house marked Kawabuo’s move to create a multifaceted empire with a mix of distinct styles under the one umbrella. Comme des Garçons keeps production in Japan as much as possible, and Rei Kawakubo herself still plays an active role in the brand, heading up the majority of the Comme des Garçons’s multitude of diffusion lines, including the men’s ready-to-wear line, Comme des Garçons Shirt.
For fashion insiders and Comme des Garçons followers, the Comme des Garçons Shirt diffusion line is synonymous with a distinct thread of fashion sensibility. The brand is built on an ethos of experimentation which eschews seasonal style trends, traditional fashion norms and the status quo. Comme des Garçons Shirt instead offers an uncompromised vision for the boundlessness of fashion and creativity, and a business model that is singular in its vision. The wider Comme des Garçons brand encompasses over 17 departments, sub-labels, and retail projects, and the execution of Comme des Garçons Shirt is an example of the ever-reaching dynamism of the eponymous label.
As the name suggests, Comme des Garçons Shirt utilises the traditional men’s shirt design as an anchor. In true Comme des Garçons style, the traditional conventions of menswear are subverted with unexpected details, fits and fabrics. Comme des Garçons Shirt collections are designed with the modern man in mind, and they rarely stick to the safe or expected options. Shirts are created with exaggerated cuts, distressed details, classic pinstripes against oversized silhouettes, dramatic sleeves, draping curved hemlines, and unusual fabrics like ultra-lightweight rayon, semi-sheer cotton, and structured poplin. Unexpected patterns and embellishments pay a large role in defining the Comme des Garçons Shirt aesthetic by transforming traditional designs that have been largely unchanged in over a century, into a unique artwork and a concept of self expression. Premium quality shirts with classic collared designs, button-through closures, and buttoned cuffs are the main focus of the Comme des Garçons Shirt brand. At the other end of the spectrum, Comme des Garçons Shirt also crafts casual-focused everyday staples like classic cotton jersey t-shirts and heavy cotton sweatshirts. These designs are often minimal, with retro tropes like raglan sleeves and colour blocked finishes. Subtle branding makes an appearance, and t-shirts and sweats are stamped with the Comme des Garçons Shirt brand name across the chest. Comme des Garçons Shirt t-shirts and sweats are the casualwear uniform for fashion minded men, and the hand-finished branding and distressed detailing lend a streetwear aesthetic that’s crafted with a younger audience in mind, while continuing to channel the same punk spirit of the wider Comme des Garçons label.
Here at Incu we stock a curated range of men’s Comme des Garçons Shirt designs, from the classic cotton t-shirts, to clean-lined sweatshirts and exaggerated men’s shirts. Shop the range in store and online for all of our top picks, and browse styles from Comme des Garçons, Comme des Garçons Shirt PLAY, A.P.C., and Maison Kitsune for other classic men’s pieces.