Incu Welcomes // MSGM
MSGM is the Italian fashion label encompassing everything it means to be a contemporary. It’s the simple mix captivating trends, continual reinvention and harnessing the modern.
Creator Massimo Giorgetti, who began as a DJ, is able to mix and match his passion for art with aesthetic expression, resulting in the kaleidoscopic world of MSGM. The label is made in Italy with international vision, using colours and prints as a visual expression of the rhythmic and scattered beats of Giorgetti’s musical influence. The colours, shapes and lines demand attention, allowing MSGM to be one of the most intriguing brands of the moment.
Since it’s conception in 2009, MSGM continues to introduce a contemporary fashion offer, combining streetwear with tailoring and femininity, and an innovative use of logos.
Incu now sits amongst select international stockists of MSGM, along side Ssense, My Theresa, Net-a-porter and Voo Store.
MSGM available now Galeries Womens and Chadstone.