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Incu 18th Birthday – State of Escape Q&A
Friends & Partners
October 19, 2020

In celebration of our coming of age, we've enlisted our mates over at Gelato Messina to create 5 unique ice cream flavours developed by some of our favourite brands. We've got Patagonia, State of Escape, Paloma Wool, Rag & Bone and Café Kitsuné stepping up to the plate.

Next up in our 18th Birthday Series is Australian label State of Escape. Known for their instantly recognisable designs, State of Escape handcrafts functional and timeless everyday accessories.

For their Incu x Messina special flavour, they've made Wanderlust – a Coconut and mango gelato with shredded coconut and a hint of lime.

State of Escape Presents: Wanderlust

Tell us about your unique flavour? What is the inspiration behind it?
Reminiscent of hot summer days and starry nights growing up on the coast of Australia. The promised ice cream at the end of the day, your tastebuds tingling in anticipation. The sweet familiarity of tropical mango with the unexpected sophistication of lime and textural coconut. You close your eyes and it tastes like a cosmic explosion of freshness.

Where do you want to transport people to when they’re eating * Coconut and mango gelato with shredded coconut and a hint of lime*?
The flavour profile is to evoke memories of a wondrous escape. The sweet, the crunch and then the fresh wakening of the citrus. A moment in time to connect back to your true self. Just like State of Escape we want this experience to transport you to another place in time.  

What does being an Australian brand mean to State of Escape?
Everything. It’s our origin, attitude and aesthetic. State of Escape is closely tied to how we grew up in Australia and has ultimately formed our brand and values. The freedom to be, the endless optimism and that undeniable sense of curiosity to explore beyond our own shores knowing Australia will always be home. Not to forget we’re still proudly Australian made.

If Incu was an ice cream flavour, what would it be and why?
Strawberry and basil. Strawberry to reflect your inclusiveness and sense of fun whilst the basil is that twist that makes you unique and unexpected!

Please pass on a little Happy Birthday message to Incu…
To the team at Incu. Congratulations on 18 years strong. You are our friends, our partners and we’ve loved being a part of your journey. Your sense of community runs deep..., you are simply all-round incredible people. Cheers to many more birthdays!

 

SHOP STATE OF ESCAPE

WORDS BY PETER BAIN
IMAGES COURTESY OF MESSINA
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