Brand in Focus: Harmony
Friends & Partners
November 4, 2020
We're thrilled to welcome Parisian label Harmony to the Incu roster. Headed up by David Obadia, Harmony is a brand that’s simplicity and authenticity shine through the product. Obadia’s intentions with Harmony are clear: design a creative, timeless and contemporary collection season in, season out. The label is guided by three key principles: 'excellence in limited quantities', 'a new luxury approach' and 'ethical and transparent'.
1. Excellence in limited quantities:
“We strive to reinterpret and modernize the essential elements of your daily uniform, in order to create the ideal wardrobe. Timelessness through high standards in limited quantities.
2. A new luxury approach:
"Modern luxury doesn't mean excessive prices. We have decided to provide you exceptional products at the right price all over the year.”
3. Ethical and transparent:
"We work with the very best manufacturers in the world, in complete transparency. It enables you to acquire our grade-A products with full awareness.”
Take a look below at what you can expect from Harmony here at Incu this season... keep an eye out for timeless knits, shirting, classic jersey and coats.
With Incu moving into more of a ‘designer’ space, we felt there was a bit of a hole in our mix for something classic. We liked the simplicity and authenticity of the product and felt like it would sit well in our revamped brand mix.
– Felix, Incu Menswear Buyer
Simplicity, spontaneity and creativity are seen as paramount, for a brand where a team of friends, work in collaboration, driven by the same aspirations and values.