A.P.C. stands for "Atelier de Production et de Creation" which simply translates to the workshop of production and of creation. It was founded by Jean Touitou as a reaction to his distaste for loose-fitting clothes of his contemporaries. 1987 saw the release of his debut menswear collection followed by his debut womenswear collection the following year. The collections showcase a "less is more" approach to design, with clean lines and use of quality fabrics.